Celebrity Looks

Celebrities are one of our number one sources when it comes to fashion inspo, from their wardrobes to their makeup looks.

Whether it’s what they wore on the red carpet, on stage, or just when popping to the shops, we seemingly can’t get enough of celebrity fashion, but which are the celebrity styles we look to recreate more than any others?

We’ve analysed Google search data to find out which are the world’s biggest celebrity fashion icons.

The World’s Favourite Celebrity Looks - Women’s Edition

  1. Billie Eilish

    From bright highlighted hair to a bold, 90’s inspired wardrobe, Billie Eilish has certainly created a unique look of her own, whether on stage or in the street.

    Her look has clearly captured the imagination just as much as her music, as searches for Billie’s fashion have been through the roof throughout the last twelve months.

  2. Ariana Grande

    Another of the biggest pop stars in the world came second in our ranking, with Ariana Grande another artist who has developed an impeccable fashion sense to go with her platinum records and sell-out tours.

  3. Taylor Swift

    Just as Taylor Swift’s sound has changed since she burst onto the scene in the mid-2000s, so has her style, from cowboy boots during her early country days to her bleached blonde look at Coachella, Taylor’s aesthetic has seemingly shifted with every new album release.

    She even co chaired the prestigious Met Gala in 2016 and has also expressed an interest in starting her own fashion line one day.

The World’s Favourite Celebrity Looks - Men's Edition

  1. Harry Styles

    One Direction practically grew up in front of our very eyes, evolving from hoodies and trainers to sartorial trendsetters and none more so than Harry Styles. As he’s stepped out into his own solo career, Harry has continued to push the envelope in terms of fashion too, with over 700,000 people each year seemingly inspired by Harry’s style.

  2. Cam Newton

    If you’re not an NFL fan, you might not be familiar with Cam Newton, but once you see some of his bold fashion choices, you’ll understand why so many people are searching for his latest looks.

    The New England Patriots quarterback is one of the sharpest dressers in the world of sport, regularly turning up for post-game press conferences dressed as if he’s ready for the Met Gala.

  3. Kanye West

    Kanye West has been a hugely influential figure in the world of music over the last couple of decades, but he’s also had a sizable impact on the fashion world too. Kanye has always had an interest in fashion (remember the shutter shades?) and has worked on multiple clothing lines, but perhaps his biggest contribution to fashion will always be the Yeezy trainer.


For each celebrity, we found the number of global searches (October 2019-September 2020) for the following three terms using Google Ads’ Keyword Planner, before combining them for an annual total:

  • [Name] Outfit
  • [Name] Style
  • [Name] Fashion

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