the fake side of reality

Brand partnerships and sponsored posts can be a nice source of income, and appearing on a show such as Love Island is always going to give a nice boost to your follower count.

A high follower count is all well and good, but lots of accounts actually have large portions of ‘fake followers’, whether they be bots, followers that have been paid for, or just dormant accounts. So which of the UK’s most popular reality TV stars have the most ‘fake’ followers?

Methodology

Filter by Reality TV Show

All Ex on the Beach Geordie Shore Gogglebox Love Island Made in Chelsea The Magaluf Weekender The Only Way is Essex


Rank	Name	Reality Show	Instagram Handle	Twitter Username	Instagram Followers	Fake Instagram Followers	Fake Instagram Followers (%)	Twitter Followers	Fake Twitter Followers	Fake Twitter Followers (%)	Combined Followers	Combined Fake Followers	Combined Fake Followers (%)
1	Marty McKenna	Geordie Shore	marty_gshore	Marty_GShore	725,555	431,000	59.4%	249,773	118,862	12.2%	975,328	549,862	56.4%
2	Marcel Somerville	Love Island	marcel_rockyb	marcel_rockyb	695,031	404,600	58.3%	230,854	90,926	9.8%	925,885	495,526	53.5%
3	Belle Hassan	Love Island	bellehassan	bellehassan	1,095,949	575,000	52.5%	42,999	23,012	2.0%	1,138,948	598,012	52.5%
4	Ricci Guarnaccio	Geordie Shore	ricciguarnaccio	RicciGuarnaccio	276,818	154,300	55.8%	700,517	352,833	36.1%	977,335	507,133	51.9%
5	Jordan Davies	The Magaluf Weekender	jordanweekender	JordanWeekender	749,990	426,700	57%	327,373	131,544	12.2%	1,077,363	558,244	51.8%
6	Georgia Steel	Love Island	geesteelx	georgia_steel	1,580,963	805,700	51%	107,282	30,515	1.8%	1,688,245	836,215	49.5%
7	Joey Essex	The Only Way is Essex	joeyessex	JoeyEssex_	1,673,058	875,000	52.3%	3,335,016	1,600,328	32.0%	5,008,074	2,475,328	49.4%
8	Ellie Brown	Love Island	brown.elle	ellieobrown	1,183,069	602,200	50.9%	99,455	29,834	2.3%	1,282,524	632,034	49.3%
9	Michael Griffiths	Love Island	mac_griffiths_	mac_griff	1,292,071	621,200	48.1%	11,689	3,097	0.2%	1,303,760	624,297	47.9%
10	Scotty T	Geordie Shore	scottgshore	ScottGShore	2,890,236	1,253,800	43.4%	1,686,507	932,360	20.4%	4,576,743	2,186,160	47.8%
11	Adam Collard	Love Island	adamcollard	theadamcollard	1,142,265	558,400	49%	106,134	31,622	2.5%	1,248,399	590,022	47.3%
12	Kazimir Crossley	Love Island	kazcrossley	kazcrossley	1,363,089	649,200	47.7%	41,993	14,193	1.0%	1,405,082	663,393	47.2%
13	Samira Mighty	Love Island	samiramighty	MightySamira	1,013,397	472,200	46.6%	93,795	50,180	4.5%	1,107,192	522,380	47.2%
14	Jack Fowler	Love Island	_jackfowler_	_JackFowler_	1,420,135	697,300	49.2%	138,058	33,543	2.2%	1,558,193	730,843	46.9%
15	Dom Lever	Love Island	domlever	_DomLever	794,473	379,900	47.8%	180,277	69,210	7.1%	974,750	449,110	46.1%
16	Amber Turner	The Only Way is Essex	amberturnerx	AmberTurner_x	768,662	348,600	45.4%	113,582	44,877	5.1%	882,244	393,477	44.6%
17	Kirk Norcross	The Only Way is Essex	kirk_norcross	kirk_official	409,518	87,100	21.3%	1,159,235	611,596	39.0%	1,568,753	698,696	44.5%
18	Stephen Bear	Ex on the Beach	stevie_bear	stephen_bear	1,881,207	856,200	47.3%	311,721	116,879	5.3%	2,192,928	973,079	44.4%
19	Amy Childs	The Only Way is Essex	amychilds1,990	MissAmyChilds	605,305	189,400	31.3%	1,368,316	680,943	34.5%	1,973,621	870,343	44.1%
20	Kady McDermott	Love Island	kadymcdermott	kadymcdermottx	1,308,830	612,400	46.9%	391,680	137,436	8.1%	1,700,510	749,836	44.1%
21	Lauren Goodger	The Only Way is Essex	laurengoodger	LaurenGoodger	769,731	279,900	36.7%	1,202,687	585,268	29.7%	1,972,418	865,168	43.9%
22	Josh Ritchie	Love Island	joshuaritchie1	ritchie_joshua	1,014,690	429,300	42.3%	161,228	86,230	7.3%	1,175,918	515,530	43.8%
23	Olivia Attwood	Love Island	oliviajade_attwood	oliviajade_att	1,811,872	826,300	45.6%	411,461	147,262	6.6%	2,223,333	973,562	43.8%
24	Yewande Biala	Love Island	yewande_biala	yewande_biala	899,567	419,600	46.7%	99,208	17,564	1.8%	998,775	437,164	43.8%
25	Molly-Mae Hague	Love Island	mollymaehague	mollymaehague	3,569,594	1,591,100	45.5%	155,957	37,915	1.0%	3,725,551	1,629,015	43.7%
26	Sam Gowland	Geordie Shore	samgowland	SamGowland,123	1,342,103	587,800	43.9%	267,049	115,071	7.2%	1,609,152	702,871	43.7%
27	Montana Brown	Love Island	montanarosebrown1	MontanaRoseB	1,394,100	616,800	44.3%	285,905	116,619	6.9%	1,680,005	733,419	43.7%
28	Lucy Watson	Made in Chelsea	lucywatson	imLucyWatson	1,335,324	331,100	24.9%	864,520	622,772	28.3%	2,199,844	953,872	43.4%
29	Lucie Donlan	Love Island	lucierosedonlan	lucierosedonlan	1,671,717	730,800	43.8%	63,138	17,428	1.0%	1,734,855	748,228	43.1%
30	Chloe Sims	The Only Way is Essex	chloe_simsstarship	Chloe_Sims	1,269,033	505,400	39.8%	1,046,057	489,357	21.1%	2,315,090	994,757	43.0%
31	Tommy Fury	Love Island	tommytntfury	tommytntfury	2,941,204	1,290,400	43.9%	148,079	35,691	1.2%	3,089,283	1,326,091	42.9%
32	Amber Davies	Love Island	amb_d	Amber_Davies7	1,650,897	738,500	44.8%	398,788	137,950	6.7%	2,049,685	876,450	42.8%
33	Sophie Kasaei	Geordie Shore	sophiekasaei_	SophieKasaei_	2,075,080	830,600	40.1%	913,223	445,902	14.9%	2,988,303	1,276,502	42.7%
34	Anton Danyluk	Love Island	anton_danyluk	Anton_Danyluk	1,313,934	572,400	43.7%	71,978	18,497	1.3%	1,385,912	590,897	42.6%
35	Chloe Ferry	Geordie Shore	chloegshore1	Chloe_GShore	3,408,702	1,466,600	43.1%	760,393	307,995	7.4%	4,169,095	1,774,595	42.6%
36	Kem Cetinay	Love Island	kemcetinay	KemCetinay	2,344,406	1,008,900	43.7%	486,584	191,675	6.8%	2,830,990	1,200,575	42.4%
37	Alex Bowen	Love Island	ab_bowen	ab_bowen07	1,634,234	711,700	43.6%	445,733	168,879	8.1%	2,079,967	880,579	42.3%
38	Megan Barton Hanson	Love Island	meganbartonhanson_	MeganBHanson	1,915,196	819,000	42.8%	84,636	26,315	1.3%	1,999,832	845,315	42.3%
39	Marnie Simpson	Geordie Shore	marns	marnie	3,670,720	1,477,200	40.3%	1,030,261	499,532	10.6%	4,700,981	1,976,732	42.0%
40	Kyle Christie	Geordie Shore	kylecgshore	KyleCGShore	1,341,615	516,400	38.6%	556,302	278,624	14.7%	1,897,917	795,024	41.9%
41	Tommy Mallet	The Only Way is Essex	tommy_mallet	tommy_mallet	871,940	327,000	37.5%	327,925	175,346	14.6%	1,199,865	502,346	41.9%
42	Nathan Massey	Love Island	nathanmassey_	nathanmassey_	839,837	313,300	37.4%	328,114	175,484	15.0%	1,167,951	488,784	41.8%
43	Jack Fincham	Love Island	jack_charlesf	jack_charlesf	2,338,769	990,100	42.4%	265,632	94,286	3.6%	2,604,401	1,084,386	41.6%
44	Aaron Chalmers	Geordie Shore	aaroncgshore	AaronCGShore	2,468,566	1,016,200	41.2%	827,213	345,689	10.5%	3,295,779	1,361,889	41.3%
45	Greg O'Shea	Love Island	gregoshea	GOSofficialpage	1,410,013	586,200	41.7%	24,042	5,164	0.4%	1,434,055	591,364	41.2%
46	Mark Wright	The Only Way is Essex	wrighty_	MarkWright_	1,642,351	326,100	19.9%	2,816,335	1,498,105	33.6%	4,458,686	1,824,205	40.9%
47	Josh Denzel	Love Island	joshdenzel	Josh_Denzel1	1,314,806	544,500	41.9%	86,912	25,462	1.8%	1,401,718	569,962	40.7%
48	James Argent	The Only Way is Essex	real_arg	RealJamesArgent	774,369	208,600	26.9%	1,513,752	721,523	31.5%	2,288,121	930,123	40.7%
49	Jess Wright	The Only Way is Essex	jesswright77	MissJessWright_	1,426,972	378,800	26.5%	1,443,809	779,281	27.1%	2,870,781	1,158,081	40.3%
50	Ovie Soko	Love Island	oviesoko	OvieSoko	2,222,603	909,800	41%	89,954	16,554	0.7%	2,312,557	926,354	40.1%
51	Jessica Shears	Love Island	jessica_rose_uk	jessica_rose_uk	1,315,440	536,200	40.8%	228,569	80,892	5.2%	1,544,009	617,092	40.0%
52	Megan McKenna	The Only Way is Essex	megan_mckenna_	Megan_Mckenna_	2,421,956	919,800	38%	642,107	298,019	9.7%	3,064,063	1,217,819	39.7%
53	Holly Hagan	Geordie Shore	hollygshore	HollyGShore	3,810,527	1,400,600	36.8%	1,677,429	779,822	14.2%	5,487,956	2,180,422	39.7%
54	Georgia Harrison	Love Island	georgialouiseharrison	georgiaharisonx	895,753	366,100	41.2%	121,763	37,516	3.7%	1,017,516	403,616	39.7%
55	Amber Gill	Love Island	amberrosegill	AmberRoseGill	2,885,743	1,160,200	40.2%	198,143	47,759	1.5%	3,083,886	1,207,959	39.2%
56	Mario Falcone	The Only Way is Essex	mariofalcone	Mario_Falcone	1,215,207	423,400	34.9%	802,387	365,478	18.1%	2,017,594	788,878	39.1%
57	Cara De La Hoyde	Love Island	cara_delahoyde	Miss_Delahoyde	1,135,655	417,300	36.8%	361,459	163,348	10.9%	1,497,114	580,648	38.8%
58	Georgia Kousoulou	The Only Way is Essex	georgiakousoulou	MissGeorgiakx	1,245,470	450,400	36.2%	431,340	199,152	11.9%	1,676,810	649,552	38.7%
59	Olivia Buckland	Love Island	oliviadbuck	OliviaDBuck	2,223,966	872,100	39.2%	539,397	168,256	6.1%	2,763,363	1,040,356	37.6%
60	Billie Faiers	The Only Way is Essex	billiefaiersofficial	BillieFaiers	2,112,286	623,800	29.5%	1,269,220	643,914	19.0%	3,381,506	1,267,714	37.5%
61	Gaz Beadle	Geordie Shore	gazgshore	GazGShore	3,648,669	1,142,600	31.3%	2,380,946	1,104,333	18.3%	6,029,615	2,246,933	37.3%
62	Gabby Allen	Love Island	gabbydawnallen	gabbydawnallen	1,141,882	418,300	36.7%	265,182	100,746	7.2%	1,407,064	519,046	36.9%
63	Scott Thomas	Love Island	scott.thomas	scottyspecial	891,487	324,800	36.5%	333,801	126,122	10.3%	1,225,288	450,922	36.8%
64	Dani Dyer	Love Island	danidyerxx	Dani_MasDyer	3,481,051	1,278,100	36.8%	339,733	116,861	3.1%	3,820,784	1,394,961	36.5%
65	Elettra Lamborghini	Geordie Shore	elettramiuralamborghini	ElettraLambo	4,782,277	1,705,600	35.6%	252,517	118,178	2.3%	5,034,794	1,823,778	36.2%
66	Lydia Bright	The Only Way is Essex	lydiabright	lydiarosebright	1,142,731	269,700	23.6%	1,086,061	532,789	23.9%	2,228,792	802,489	36.0%
67	Charlotte Crosby	Geordie Shore	charlottegshore	Charlottegshore	7,036,426	2,310,200	32.8%	3,062,088	1,297,823	12.9%	10,098,514	3,608,023	35.7%
68	James Lock	The Only Way is Essex	jameslock__	JamesLock__	894,484	261,000	29.8%	555,648	251,539	17.3%	1,450,132	512,539	35.3%
69	Alexandra Cane	Love Island	alexandralouise__	alexandracane	1,343,641	487,600	36.4%	76,629	13,636	1.0%	1,420,270	501,236	35.3%
70	Curtis Pritchard	Love Island	curtispritchard12	CurtisPritchard	1,601,367	570,900	35.7%	84,244	22,320	1.3%	1,685,611	593,220	35.2%
71	Lucy Mecklenburgh	The Only Way is Essex	lucymeck1	lucy_meck	1,586,872	379,400	24%	1,541,171	719,372	23.0%	3,128,043	1,098,772	35.1%
72	Maura Higgins	Love Island	maurahiggins	MauraHiggins	2,642,282	942,000	35.7%	132,316	30,965	1.1%	2,774,598	972,965	35.1%
73	Amy Hart	Love Island	amyhartxo	amyhart1,707	1,333,662	474,900	35.7%	81,229	19,983	1.4%	1,414,891	494,883	35.0%
74	Elliott Wright	The Only Way is Essex	elliottwright_	elliottwright_	663,975	127,800	19.3%	553,475	295,898	24.3%	1,217,450	423,698	34.8%
75	Danielle Armstrong	The Only Way is Essex	daniellearmstrong88	Daniarmstrong88	1,219,298	342,300	28.1%	559,047	273,175	15.4%	1,778,345	615,475	34.6%
76	Gemma Collins	The Only Way is Essex	gemmacollins1	missgemcollins	1,567,268	474,600	30.3%	1,289,053	512,883	18.0%	2,856,321	987,483	34.6%
77	Oliver Proudlock	Made in Chelsea	proudlock	oliverproudlock	715,318	230,800	32.3%	369,668	140,696	13.0%	1,084,986	371,496	34.2%
78	Bobby Norris	The Only Way is Essex	bobbycnorris	BobbyCNorris	806,358	163,600	20.3%	730,401	359,830	23.4%	1,536,759	523,430	34.1%
79	Chris Hughes	Love Island	chrishughesofficial	chrishughes_22	2,218,156	746,900	33.7%	506,847	171,283	6.3%	2,725,003	918,183	33.7%
80	Jamie Laing	Made in Chelsea	jamielaing	JamieLaing_UK	911,744	212,300	23.4%	864,947	386,221	21.7%	1,776,691	598,521	33.7%
81	Sam Thompson	Made in Chelsea	samthompsonuk	SamThompsonUK	941,179	273,600	29.1%	186,569	99,754	8.8%	1,127,748	373,354	33.1%
82	Sam Faiers	The Only Way is Essex	samanthafaiers	SamanthaFaiers	2,449,538	667,100	27.3%	1,174,722	522,424	14.4%	3,624,260	1,189,524	32.8%
83	Spencer Matthews	Made in Chelsea	spencermatthews	SpencerMatthews	749,558	149,700	20%	700,206	324,602	22.4%	1,449,764	474,302	32.7%
84	Caggie Dunlop	Made in Chelsea	caggiesworld	Caggie_Dunlop	388,660	100,500	25.9%	449,047	170,431	20.3%	837,707	270,931	32.3%
85	Ollie Locke	Made in Chelsea	ollielockeworld	ollielocke	419,551	83,800	20%	613,693	248,906	24.1%	1,033,244	332,706	32.2%
86	Ferne McCann	The Only Way is Essex	fernemccann	fernemccann	2,485,954	667,000	26.9%	813,924	390,456	11.8%	3,299,878	1,057,456	32.0%
87	Vicky Pattison	Geordie Shore	vickypattison	VickyPattison	4,535,025	1,207,200	26.7%	1,994,045	875,005	13.4%	6,529,070	2,082,205	31.9%
88	Stephanie Pratt	Made in Chelsea	officialstephpratt	stephaniepratt	904,528	229,600	25.4%	854,691	326,237	18.5%	1,759,219	555,837	31.6%
89	Chloe Lewis	The Only Way is Essex	chloelewis91	ChloeLewis01	1,098,786	300,500	27.3%	323,874	146,304	10.3%	1,422,660	446,804	31.4%
90	Dan Osborne	The Only Way is Essex	danosborneofficial	DannyO	1,110,722	279,500	25.1%	660,356	269,978	15.2%	1,771,078	549,478	31.0%
91	Alex George	Love Island	dralexgeorge	DrAlexGeorge	1,375,211	422,100	30.7%	150,517	48,612	3.2%	1,525,728	470,712	30.9%
92	Louise Thompson	Made in Chelsea	louise.thompson	LouiseAThompson	1,197,067	321,300	26.9%	552,997	211,010	12.1%	1,750,064	532,310	30.4%
93	Pete Wicks	The Only Way is Essex	p_wicks01	P_Wicks01	1,229,317	272,100	22.1%	415,014	188,312	11.5%	1,644,331	460,412	28.0%
94	Millie Mackintosh	Made in Chelsea	milliemackintosh	millsmackintosh	1,329,832	326,000	24.5%	698,421	241,347	11.9%	2,028,253	567,347	28.0%
95	Kate Wright	The Only Way is Essex	xkateferdinand	xkatiewright	1,090,546	296,000	27.1%	172,834	55,794	4.4%	1,263,380	351,794	27.8%
96	Camilla Thurlow	Love Island	camillathurlow	CamillaThurlow	1,483,492	367,300	24.8%	310,334	119,445	6.7%	1,793,826	486,745	27.1%
97	Jamie Jewitt	Love Island	jamiejewitt_	JamieLukeJewitt	804,405	211,200	26.3%	127,732	39,712	4.3%	932,137	250,912	26.9%
98	Binky Felstead	Made in Chelsea	binkyfelstead	BinkyFelstead	1,477,517	274,500	18.6%	727,817	316,255	14.3%	2,205,334	590,755	26.8%
99	Georgia Toffolo	Made in Chelsea	tofftalks	ToffTalks	1,923,386	474,400	24.8%	354,461	113,780	5.0%	2,277,847	588,180	25.8%
100	Scarlett Moffatt	Gogglebox	scarlettmoffatt	ScarlettMoffatt	2,043,517	250,400	12.3%	656,418	296,645	11.0%	2,699,935	547,045	20.3%

scrollable

Methodology

We used two services to estimate the number of ‘fake’ followers for each person on Instagram and Twitter, each with slightly different methodologies:

For Instagram, we used HypeAuditor. HypeAuditor breaks the audience of each account down into four categories: Real People, Influencers, Mass Followers and Suspicious Accounts.

For each reality star, we took the number of followers deemed to be Mass Followers (accounts with more than 1,500 followings) and Suspicious Accounts (bots and follows that have been paid for).

For Twitter, we used SparkToro’s Fake Followers Audit, which identifies the number of fake followers as “Accounts that are unreachable and will not see the account’s tweets (either because they’re spam, bots, propaganda, etc. or because they’re no longer active on Twitter)”.

More information about the methodology used by both tools can be found on their sites.

Note that we took the 100 UK reality stars with the highest combined followings on Instagram and Twitter and removed any who are only active on one of those platforms.

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The Fake Side of Reality TV

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The Fake Side of Reality TV

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