It’s quite hard to define what makes a city “fashionable”, as different individuals and cultures all have their own distinct fashion senses and trends.

However, there are still certain cities that immediately come to mind when you think of fashion, whether it be due to their connections with the industry, excellent shopping options, or the fact that they’re always cropping up on the social media feeds of influencers.

We’ve analysed the numbers behind some of these factors to determine just which are the world’s most fashionable cities.

The world’s most fashionable cities ranked

Key: High fashion brands "Fashion" jobs Fashion magazines Fashion schools "Shopping" activities on Tripadvisor #streetstyle Instagram posts Per 100,000 people

Rank

Country

City

Fashion
score /10

The best cities for…

High fashion brands

London

69

fashion houses
Fashion jobs

Amsterdam

51.2

job listings per 100,000 people
Fashion magazines

Tokyo

17

fashion magazines
Fashion schools

London

7

fashion schools
Shops

Venice

442

“shopping” activities

(169.4 per 100,000 people)

#streetstyle Instagram posts

Dubai

476,287

hashtags

Methodology

We compiled a list of ‘fashionable’ cities based on articles from publications such as Insider, The Culture Trip and Highsnobiety, ranking them on the following factors, giving each city score out of ten for each factor, before taking an overall average across all six factors.

High fashion brands

The number of high fashion brands which have their headquarters based in each city (based on Wikipedia’s list of high fashion brands).

Fashion jobs

The number of job listings for the term ‘fashion’ on Indeed, per 100,000 people.

Fashion magazines

The number of fashion magazines which have their headquarters based in the city (based on Wikipedia’s list of fashion magazines).

Fashion schools

The number of fashion schools in each city listed on The Business of Fashion’s list of The Best Fashion Schools in the World 2019 (including “other notable programmes”).

"Shopping" activities on TripAdvisor

The number of activities on TripAdvisor tagged as “shopping”, per 100,000 people.

Instagram hashtags

The total number of hashtags on Instagram mentioning the city, using the city name followed by the term ‘streetstyle’.