how to buy jewellery for someone else

Written by Camilla Artault
10.09.2018, 11:00

Choosing jewellery for someone else can be tricky. Whether it’s for your girlfriend, your sister or your mum, it’s worth thinking carefully and following these guidelines before you splurge on something. After all, you want to be sure she’ll love it as much as you do.

As a side note: Buying jewellery for guys is a whole other story, so we’ll just focus on how to buy for the women in your life in this post. Ladies, feel free to share this with those around you, it might make all the difference between receiving well-meant but not-quite-right gifts and being given things you actually love!

Buy for her taste, not yours

It’s easy to indulge your own tastes and forget that jewellery is an expression of her personality. You need to really try and understand her taste in order to choose something she’s going to love.

Take a good look at the style of her favourite pieces of jewellery, the ones she wears all the time. Are they delicate, bold, classic or quirky?

What kind of items of jewellery does she prefer: does she love to wear bangles, stud earrings, drop earrings, or pendants? If she never wears drop earrings, don’t buy drop earrings just because you think they’ll look great on her. Instead, try and find jewellery that echoes her taste.

Consider her colouring

Consider the colour of her jewellery: does she mostly wear gold, rose gold and coppery tones or silver/white gold? What colour stones does she like? What does her skin/hair/eye colouring suit? Does she mostly wear earthy, warm colours, cool colours, or can she wear both?

People with warm colouring (peachy, yellow, brown and gold undertones to their skin, hair and eyes) tend to look better in gold jewellery, whereas people with cooler tones (ash blonde hair, pinkish blue undertones to their skin, cooler blue and green eyes) will look better in silver coloured jewellery. She may have a neutral colouring, in which case she’ll look good in both. Examples of this are warm brown hair with cool blue eyes, or cool blonde hair with warm hazel eyes.

Watch her shop

Take note when she gets excited about a piece of jewellery. Even if that particular rock is well out of your budget, perhaps you could find something similar that she’ll also love. She may well drop hints about things she’s seen recently.

And if she loudly admires someone else’s new baubles, file it under “good to know”.

Go for something that has a meaning

Choose something that will have a special meaning for her. Perhaps a charm bracelet with carefully chosen charms that will remind her of all the places you’ve visited together. Or a pendant with an anchor on to remind her of your sailing trip together.

Ask her best friend

This is not always a foolproof option, but asking someone close to her for their opinion of an item could be helpful, or they could provide some direction if you have no idea where to start.

Keep it classic

If you’re buying jewellery for someone you don’t know very well, and it’s not possible to work out their taste, limit yourself to something classic: a pair of pearl earrings, for example. Or you could go for a gold pendant with the first letter of their name.

Ask her!

Even if it’s supposed to be a surprise, sometimes it’s worth gauging whether or not you’re on the right track: ask if she prefers cluster rings or solitaire stones, and whether vintage or modern style appeals more to her. You don’t have to give the game away completely! If it’s a piece of jewellery she’ll wear for the rest of her life, which is more important, that you chose it all by yourself, or that she really, really loves it?

Get a Gift Voucher

If you know they like jewellery, but you still can’t decide, how about a Gift Voucher? At jewellerybox, we recently launched our gift voucher and have seen it be extremely popular for those last minute gifts, or for those who would rather let the recipient choose their own gift – you really cannot go wrong!

And finally…

If you are tempted to go a bit off piste, and get something that hopefully she loves but there’s a chance she might not adore, just make sure you get it from somewhere with a great returns policy like us 😉