the 2022 trend report

the 2022 trend report

29.11.2022, 15:46
Category_Uncategorised

the hottest fashion and jewellery trends of 2022

2022 may be drawing to a close, but the biggest fashion and jewellery trends are continuing on into 2023. This year has provided us with a wide variety of trends, combining elegance and sophistication with boldness and prominence. With influences coming from one of the world’s current biggest popstars, Harry styles, and one of the most influential social media platforms, tiktok, from recycled jewellery to nostalgic trends, the world has been encouraged to truly experiment with their fashion and jewellery choices.

After last year’s 2021 trend report, we wanted to find out which trends have been the most popular within the fashion industry throughout 2022, and how that compares to 2021, so we took a look at the numbers.

the most popular jewellery trends of 2022

Trend 2022 search volume
pearl necklace 2,977,000
hoop earrings 1,701,000
pearl earrings 1,431,000
signet ring 1,275,000
silver jewellery 1,065,000
body chain 834,000
mood rings 798,000
pendant necklace 666,000
tennis necklace 467,500
layered necklaces 467,500

By taking a look at the most popular jewellery trends of 2022, we discovered that some trends were receiving considerably more google searches than others. 2022 seems to have been the year of the pearl, as the precious stone featured twice in the top three most popular trends.

The trend that came out on top was pearl necklaces, with almost 3 million searches, which perhaps have been pushed by daring male stars such as Harry Styles, A$ap Rocky and Billy Porter. In second place were the classic pair of hoop earrings with just over 1.7 million searches. Third, we revisited pearls, with pearl earrings garnering almost 1.5 million searches.

  1. pearl necklace – 2,977,000 searches
  2. hoop earrings – 1,701,000 searches
  3. pearl earrings – 1,431,000 searches
  4. signet ring – 1,275,000 searches
  5. silver jewellery – 1,065,000 searches
  6. body chain – 834,000 searches
  7. mood rings – 798,000 searches
  8. pendant necklace – 666,000 searches
  9. tennis necklace – 467,500 searches
  10. layered necklaces – 467,500 searches

the most popular instagram jewellery trends of 2022

trend instagram hashtags
statement earrings 3,085,045
silver jewellery 2,376,730
statement necklace 1,998,437
pearl necklace 1,234,296
hoop earrings 1,156,739
statement jewellery 1,076,374
pearl earrings 924,925
statement ring 477,039
pendant necklace 357,643
body chain 335,807

To delve even deeper into the popularity of some of this year’s biggest trends, we took a look at the instagram explore page.

This time, statement earrings took the top spot, with the hashtag #statementearrings appearing in the caption of 3,085,045 posts on the social media platform, proving that statement earrings are a timeless and classic trend. It seems as though instagram users love other statement pieces too, as the hashtags #statementnecklace, #statementjewellery and #statementring also appeared on the list.

  1. #statement earrings – 3,085,045 posts
  2. #silver jewellery – 2,376,730 posts
  3. #statementnecklace – 1,998,437 posts
  4. #pearlnecklace – 1,234,296 posts
  5. #hoopearrings – 1,156,739
  6. #statementjewellery – 1,076,374 posts
  7. #pearlearrings – 924,925
  8. #statementring – 477,039
  9. #pendantnecklace – 357,643 posts
  10. #bodychain – 335,807 posts

the most popular tiktok jewellery trends of 2022

trend tiktok views
pearl necklace 199,300,000.00
body chain 161,500,000.00
hoop earrings 57,300,000.00
mood rings 55,000,000.00
silver jewellery 47,500,000.00
statement earrings 37,100,000.00
pearl earrings 34,600,000.00
beaded jewellery 27,400,000.00
pearl bracelet 20,900,000.00
zodiac ring 17,200,000.00

We also took a look at the tiktok explore page. #pearlnecklace was number one on the list, with a huge 199.3 million views. At number two was #bodychain with 161.5 million views, which is perhaps due to body chains being one of the most popular trends during festival season. Finishing off the top three is the timeless classic #hoopearrings, with 57.3 million views.

  1. #pearlnecklace – 199,300,000 views
  2. #bodychain – 161,500,000 views
  3. #hoopearrings – 57,300,000 views
  4. #moodrings – 55,000,000 views
  5. #silverjewellery – 47,500,000 views
  6. #statementearrings – 37,1000,000 views
  7. #pearlearrings – 34,600,000 views
  8. #beadedjewellery – 27,400,000 views
  9. #pearlbracelet – 20,900,000 views
  10. #zodiacring – 17,200,000 views

the jewellery trends that have seen the biggest jumps in popularity in 2022

trend 2021-2022 search increase
stone set earrings 83.82%
motif bracelet 72.09%
70’s charm bracelet 56.52%
body chain 49.46%
mixed metal bracelet 46.15%
mixed metal necklace 40.96%
angel number necklace 36.69%
tennis necklace 36.58%
70’s jewellery 35.31%
mixed metal jewellery 33.94%

To discover which trends have risen the most in popularity this year, we compared the number of google searches in 2022 to the number of google searches in 2021.

Stone set earrings have seen a huge 83.82% jump in popularity since last year, suggesting that people have been loving classy, yet sparkly pairs of earrings this year. The mixed metal trend also seems to be on the rise, with mixed metal bracelet, mixed metal necklace and mixed metal jewellery all making appearances on the list, which tells us that people are experimenting by combining both gold and silver tones within their outfits.

  1. stone set earrings – 83.82% increase
  2. motif bracelet – 72.09% increase
  3. 70’s charm bracelet – 56.52% increase
  4. body chain – 49.46% increase
  5. mixed metal bracelet – 46.15% increase
  6. mixed metal necklace – 40.96% increase
  7. angel number necklace – 36.39% increase
  8. tennis necklace – 36.58% increase
  9. 70’s jewellery – 35.31% increase
  10. mixed metal jewellery – 33.94% increase

the most popular men’s jewellery trends of 2022

trend 2022 search volume
men’s earrings 3,044,000
men’s pearl necklace 859,500
men’s chain necklace 391,500
men’s pendant necklace 279,900
men’s brooches 257,100
men’s chain bracelet 134,400
men’s pearl bracelet 71,700
men’s dog tag necklace 44,600
men’s tennis necklace 41,800
men’s leather bracelet 32,700

After a huge rise in the popularity of men’s jewellery last year, we wanted to take a look at what specific pieces the male population have been loving this year.

Men’s earrings easily secure the top spot of our list, with 3,044,000 google searches. It seems that the pearl trend is also extending into the male fashion industry, with pearl necklace and pearl bracelet making an appearance in the top ten.

  1. men’s earrings – 3,044,000 searches
  2. men’s pearl necklace – 859,500 searches
  3. men’s chain necklace – 391,500 searches
  4. men’s pendant necklace – 279,900 searches
  5. men’s brooches – 257,100 searches
  6. men’s chain bracelet – 134,400 searches
  7. men’s pearl bracelet – 71,700 searches
  8. men’s dog tag necklace – 44,600 searches
  9. men’s tennis necklace – 41,800 searches
  10. men’s leather bracelet – 32,700 searches

the most popular men’s instagram jewellery trends of 2022

trend instagram hashtags
men’s earrings 9,239
men’s brooches 3,781
men’s leather bracelet 2,970
men’s signet rings 1,570
men’s pearl necklace 333
men’s chain necklace 275
men’s pendant necklace 206
men’s chain bracelet 126
men’s pearl bracelet 23
men’s tennis necklace 11

It seems that men’s earrings are also the most popular male jewellery trend on instagram, as well as google searches, with 9,239 posts using the hashtag #mensearrings. However, men’s brooches have crept three places up the list, with 3,781 posts using the hashtag #mensbrooches.

  1. #mensearrings – 9,239 posts
  2. #mensbrooches – 3,781 posts
  3. #mensleatherbracelet – 2,970 posts
  4. #menssignetrings – 1,570 posts
  5. #menspearlnecklace – 333 posts
  6. #menschainnecklace – 275 posts
  7. #menspendantnecklace – 206 posts
  8. #menschainbracelet – 126 posts
  9. #menspearlbracelet – 23 posts
  10. #menstennisnecklace – 11 posts

the most popular men’s tiktok jewellery trends of 2022

trend tiktok views
men’s earrings 2,900,000
men’s chain necklace 10,500
men’s leather bracelet 2211
men’s pearl necklace 1673
men’s brooches 1392

Well, it’s certainly easy to tell which trend men turn to tiktok for, for inspo. #mensearrings flew in at the top spot, with 2.9 million views, whilst #menschainnecklace secured second place with 10,500 views and #mensleatherbracelet received 2,211 views.

  1. #mensearrings – 2,900,000 views
  2. #menschainnecklace – 10,500 views
  3. #mensleatherbracelet – 2,211 views
  4. #menspearlnecklace – 1,673 views
  5. #mensbrooches – 1,392 views

the men’s jewellery trends that have seen the biggest jump in popularity in 2022

trend 2021-2022 search increase
men’s pendant necklace 932.84%
men’s pearl bracelet 110.88%
men’s pearl necklace 79.36%
men’s chain necklace 39.18%
men’s chain bracelet 33.60%
men’s beaded jewellery 26.33%
men’s tennis necklace 22.94%
men’s brooches 17.34%
men’s earrings 14.69%
men’s leather bracelet 7.92%

The number of searches for men’s pendant necklaces have increased by a massive 932.84%, going from just 27,100 searches in 2021 to 279,900 searches in 2022. Following the trend of the other lists, the number of searches for men’s pearl bracelet and men’s pearl necklace have also seen a big percentage increase this year.

  1. men’s pendant necklace – 932.84% increase
  2. men’s pearl bracelet – 110.88% increase
  3. men’s pearl necklace – 79.36% increase
  4. men’s chain necklace – 39.18% increase
  5. men’s chain bracelet – 33.60% increase
  6. men’s beaded jewellery – 26.33% increase
  7. men’s tennis necklace – 22.94% increase
  8. men’s brooches – 17.34% increase
  9. men’s earrings – 14.69% increase
  10. men’s leather bracelet – 7.92% increase

the most popular precious stones in 2022

trend 2022 search volume
diamond jewellery 478,500
turquoise jewellery 447,500
pearl jewellery 429,500
Emerald jewellery 215,600
Opal jewellery 211,500
Ruby jewellery 188,300
Sapphire jewellery 120,600
Aquamarine jewellery 118,100
Amethyst jewellery 110,100
Amber jewellery 102,300

Although the number of searches for them have decreased, diamond, turquoise and pearl jewellery are still the world’s top three favourite precious stones. Will we ever see the day when diamond jewellery drops off the precious stone top spot?

  1. diamond jewellery – 478,500 searches
  2. turquoise jewellery – 447,500 searches
  3. pearl jewellery – 429,500 searches
  4. emerald jewellery – 215,600 searches
  5. opal jewellery – 211,500 searches
  6. ruby jewellery – 188,300 searches
  7. sapphire jewellery – 120,600 searches
  8. aquamarine jewellery – 118,100 searches
  9. amethyst jewellery – 110,100 searches
  10. amber jewellery – 102,300 searches

instagram’s most popular precious stone trends in 2022

trend Instagram hashtags
diamond jewellery 1,229,544
topaz jewellery 505,892
pearl jewellery 505,868
opal jewellery 139,975
aquamarine jewellery 124,462
turquoise jewellery 117,700
emerald jewellery 112,141
tourmaline jewellery 56,239
ruby jewellery 42,016
amber jewellery 37,928

As expected, diamond jewellery also takes the top spot on the most popular instagram trends list, with 1,229,544 posts using the hashtag #diamondjewellery. However, this year, topaz jewellery has stormed up the top ten list, making its debut, and claimed second place, with 505,892 posts using the hashtag #topazjewellery.

  1. #diamondjewellery – 1,229,544 posts
  2. #topazjewellery – 505,892 posts
  3. #pearljewellery – 505,868 posts
  4. #opaljewellery – 139,975 posts
  5. #aquamarinejewellery – 124,462 posts
  6. #turquoisejewellery – 117,700 posts
  7. #emeraldjewellery – 112,141 posts
  8. #tourmalinejewellery – 56,239 posts
  9. #rubyjewellery – 42,016 posts
  10. #amberjewellery – 37,928 posts

tiktok’s most popular precious stone trends in 2022

trend tiktok views
pearl jewellery 25,600,000
diamond jewellery 12,200,000
emerald jewellery 963,100
opal jewellery 808,500
ruby jewellery 368,900
sapphire jewellery 276,100
tourmaline jewellery 197,000
amber jewellery 168,600
peridot jewellery 147,600
turquoise jewellery 100,600

Over on tiktok, pearls have managed to knock the diamonds off the top spot. #pearljewellery has over double the amount of views that #diamondjewellery has, with #pearljewellery receiving 25.6 million views and #diamondjewellery receiving 12.2 million views. In at third place is #emeraldjewellery with 963,100 views.

  1. #pearljewellery – 25,600,000 views
  2. #diamondjewellery – 12,200,000 views
  3. #emeraldjewellery – 963,100 views
  4. #opaljewellery – 808,500 views
  5. #rubyjewellery – 368,900 views
  6. #sapphirejewellery – 276,100 views
  7. #tourmalinejewellery – 197,000 views
  8. #amberjewellery – 168,600 views
  9. #peridotjewellery – 147,600 views
  10. #turquoisejewellery – 100,600 views

the precious stone trends that have seen the biggest jump in popularity in 2022

trend 2021-2022 search increase
onyx jewellery 35.44%
turquoise jewellery 27.97%
pearl jewellery 25.47%
coral jewellery 19.72%
garnet jewellery 19.71%
topaz jewellery 19.13%
blue topaz jewellery 18.44%
emerald jewellery 16.04%
sapphire jewellery 9.74%
aquamarine jewellery 8.85%

Even though diamond jewellery will, most likely, always be the most popular trend when it comes to precious stone jewellery, some other precious stones have seen bigger jumps in popularity. Onyx jewellery wins first place, with a 35.44% increase, followed by turquoise jewellery in second place, with an increase of 27.97%, and pearl jewellery in third place, with an increase of 25.47%.

  1. onyx jewellery – 35.44% increase
  2. turquoise jewellery – 27.97% increase
  3. pearl jewellery – 25.47% increase
  4. coral jewellery – 19.72% increase
  5. garnet jewellery – 19.71% increase
  6. topaz jewellery – 19.13% increase
  7. blue topaz jewellery – 18.44% increase
  8. emerald jewellery – 16.04% increase
  9. sapphire jewellery – 9.74% increase
  10. aquamarine jewellery – 8.85% increase

every country’s most popular jewellery trend of 2022

jewellery trend number of countries
Pearl necklace 58
Body chain 21
Signet ring 16

Even though the popularity of trends can vary across the world, we wanted to find out which countries were loving which of the most popular jewellery trends.

The pearl necklace trend was the clear favourite, with it being the most popular in 58 out of 100 countries. It was followed by the body chain trend, which was the favourite in 21 countries and the signet ring trend which was the most popular in 16 countries.

pearl necklace – afghanistan, algeria, angola, australia, azerbaijan, bangladesh, belarus, belgium, benin, cambodia, canada, denmark, dominican republic, dr congo, egypt, ethiopia, finland, france, greece, guinea, haiti, honduras, hong kong, hungary, ireland, israel, japan, kazakhstan, kenya, malawi, malaysia, mali, morocco, mozambique, myanmar, nepal, new zealand, niger, norway, romania, saudi arabia, senegal, singapore, somalia, south africa, south korea, sweden, switzerland, taiwan, tajikistan, tunisia, turkey, uganda, ukraine, united arab emirates, united kingdom, united states, yemen

body chain – angola, argentina, austria, bolivia, brazil, chile, colombia, ecuador, germany, guatemala, italy, mexico, mozambique, netherlands, peru, poland, portugal, spain, thailand, uzbekistan, venezuela

signet ringafghanistan, burkina faso, cameroon, chad, ghana, indonesia, iraq, jordan, mozambique, rwanda, senegal, somalia, sudan, tanzania, vietnam, yemen

(some countries had more than one top trend)

2022’s most popular fashion trends

trend 2022 search volume
crocs 67,940,000
cargo pants 10,306,000
loafers 6,438,000
tank top 5,888,000
trench coat 4,905,000
chelsea boots 4,832,000
bomber jacket 4,696,000
cowboy boots 4,509,000
corset top 4,250,000
bralette 3,886,000

Well, it’s no surprise to see that the marmite item of the fashion world – crocs – have topped the list of the most popular fashion trends of this year, with a huge 67,940,000 searches. Whether you hate them or you love them, there’s no denying that gen z have now adopted them as a cute but comfy fashion trend, thanks to the likes of tiktok.

Another footwear trend that seems to have taken social media by storm is cowboy boots, again, perhaps another love-them-or-hate-them item. Cargo pants have also been extremely popular this year, with 10,306,000 google searches, thanks to the users of tiktok recommending pairs from the likes of Stradivarius and Bershka.

  1. crocs – 67,940,000 searches
  2. cargo pants – 10,306,000 searches
  3. loafers – 6,438,000 searches
  4. tank top – 5,888,000 searches
  5. trench coat – 4,905,000 searches
  6. chelsea boots – 4,832,000 searches
  7. bomber jacket – 4,696,000 searches
  8. cowboy boots – 4,509,000 searches
  9. corset top – 4,250,000 searches
  10. bralette – 3,886,000 searches

instagram’s most popular fashion trends in 2022

trend instagram hashtags
vintage clothing 13,703,818
knitwear 5,478,282
90’s fashion 5,462,864
tank top 3,374,311
leopard print 3,348,276
athleisure 2,434,409
crocs 2,419,896
bomber jacket 2,401,862
bralette 2,277,825
loafers 1,626,315

It seems as though retro-style clothing has been popular on instagram this year, with #vintageclothing and #90sfashion securing themselves within the top three. This could be due to the fact that people are becoming a lot more conscious about their fashion choices. In an attempt to be more environmentally friendly, people are buying recycled jewellery and second-hand items from charity shops and thrift stores more frequently.

As expected, crocs also make an appearance on the list, with 2,419,896 posts using the hashtag #crocs.

  1. #vintageclothing – 13,703,818 posts
  2. #knitwear – 5,478,282 posts
  3. #90sfashion – 5,462,864 posts
  4. #tanktop – 3,374,311 posts
  5. #leopardprint – 3,348,276 posts
  6. #athleisure – 2,434,409 posts
  7. #crocs – 2,419,896 posts
  8. #bomberjacket – 2,401,862 posts
  9. #bralette – 2,277,825 posts
  10. #loafers – 1,626,315 posts

tiktok’s most popular fashion trends in 2022

trend tiktok views
crocs 5,900,000,000
cargo pants 859,700,000
90’s fashion 663,400,000
cowboy boots 508,100,000
tank top 478,200,000
miniskirt 360,600,000
platform shoes 302,700,000
corset top 286,500,000
vintage clothing 272,500,000
knitwear 266,500,000

Well, there is a clear winner amongst the most popular fashion trends over on tiktok. #crocs received an incredible 5.9 billion views, again proving that they are certainly making their way back into the fashion industry. In second place is #cargopants with 859.7 million views and in third place is #90sfashion with 663.4 million views.

  1. #crocs – 5,900,000,000 views
  2. #cargopants – 859,700,000 views
  3. #90sfashion – 663,400,000 views
  4. #cowboyboots – 508,100,000 views
  5. #tanktop – 478,200,000 views
  6. #miniskirt – 360,600,000 views
  7. #platformshoes – 302,700,000 views
  8. #corsettop – 286,500,000 views
  9. #vintageclothing – 272,500,000 views
  10. #knitwear – 266,500,000 views

the fashion trends that have seen the biggest jump in popularity in 2022

trend 2021-2022 search increase
cutout top 92.76%
cargo pants 68.65%
cutout dress 64.42%
cowboy boots 53.52%
loafers 52.96%
sequin clothing 48.40%
baggy denim 45.57%
miniskirt 39.64%
oversized blazer 34.49%
balloon sleeves 30.51%

Well, the cutout top has taken the top spot from its sister item – the cutout dress – since last year, with a 92.76% increase in searches. Cowboy boots just miss out on securing a place in the top three, with a 53.52% increase since last year, whilst the social media-heavy trend of oversized blazers has an increase of 34.49%.

  1. cutout top – 92.76% increase
  2. cargo pants – 68.65% increase
  3. cutout dress – 64.42% increase
  4. cowboy boots – 53.52% increase
  5. loafers – 52.96% increase
  6. sequin clothing – 48.40% increase
  7. baggy denim – 45.57% increase
  8. miniskirt – 39.64% increase
  9. oversized blazer – 34.49% increase
  10. balloon sleeves – 30.51% increase

methodology:

We began our search by collating a list of some of the most popular fashion and jewellery trends of 2022, using sources such as whowhatwear, vogue, net-a-porter, elle and marie claire.

We then chose four factors to look at when analysing our chosen trends: google search popularity, instagram hashtag popularity, tiktok hashtag popularity and popularity increase.

google search popularity – we entered all of our chosen fashion and jewellery trends into google keyword planner and looked at the search volume for 2022 (january-september) in all locations available. we then added the monthly search volume for each trend together, which allowed us to discover the most searched trend.

instagram popularity – by using a # in front of each of our trends, we were able to see which trend featured in the caption of the most posts on instagram.

tiktok popularity – by using a # in front of each of our trends, we were able to see which trend had received the most views in videos on tiktok.

popularity increase – by entering our chosen fashion and jewellery trends into google keyword planner and looking at the search volume for each trend for both 2022 (january-september) and 2021 (january-september), we were able to work out the percentage increase or decrease for each trend.

For every country’s favourite jewellery trend, we entered our chosen trends into google keyword planner, selected a country and looked at which of our chosen trends was searched the most by people within the selected country in 2022.